It seems that many of the 25 million satisfied customers you crow about are pretty dissatisfied. In fact, they hate your guts. I challenge you to announce publicly a radical shift in how you approach customer service, including your OWN website where you listen quietly while your customers dish it out.
The public is onto you. The regulators, no doubt, will be knocking on your door. Wall Street is next.
Change your ways. Do so transparently. Or else.